kristine masta
Superbowl commercial shooting in Santa Fe, High Desert for Pork. The Other White Meat
Mougin-Henry Films / Bozell Worldwide
01
kristine masta consulting
strategy - fundraising - data governance
June 2014 - Present
-
Strategy, Fundraising and Data Governance for: For-Profit, Non-Profit and Start-Ups
-
Engage Investors, VC’s, Corporate, Foundations to maintain and expand revenue streams.
-
Collaborate, write, present and report to C-suite and external stakeholders.
-
Provided growth strategies & expertise at the city, state, and national level.
-
Program Development and Execution
Verticals
-
Women’s Leadership, Workforce, Economic & Community Development, Underserved, Disabilities, Public Broadcasting, Corporate & Social Responsibility, Elder Care, Mentoring, more per request.
Clients
-
Vincentian, Virtuous, Thrill Mill, Thrival Festival, Global Pittsburgh, RowdyOrbit, RowdyOrbit Impact, Morgan State University, PublicSource
02
partner4work
Director of Development
April 2018- March 2021
Partner4Work is the Workforce Development Board for Allegheny County and The City of Pittsburgh, working closely with our elected officials, employers, labor leaders, service delivery providers and philanthropy.
-
Raise unrestricted funds for workforce programs such as Learn & Earn, BankWork$, Intro to the Trades and more through foundation and corporate C-Level relationships.
-
Developed new strategic funding streams such as the Removing Barriers Fund to address immediate and long-term needs. This fund was kick-started with $100k by the Office of the Mayor.
-
Launch Covid related strategies directly related to improving and stabilizing workforce and economic recovery including Ready to Work and Police Ambassadors
blackbaud, inc.
Senior Account Executive - Northeast
January 2017 - March 2018
Blackbaud (NASDAQ: BLKB) combines innovative software solutions, services, and expertise to help non-profit and philanthropic organizations achieve their missions. Organizations use Blackbaud technology to raise, invest, manage, and track more than $23 billion each year through their giving index.
Work with clients to enable them to procure the right tools to increase their efficiency and achieve their Fundraising, Marketing, Web Design, Accounting, Advocacy and Engagement goals.
I came to Blackbaud with a background in non-profit management and bring to the table more than a decade of working with their solutions.
-
Engage and qualify C-Level clients & prospect organizations to define and procure SaaS tools to impact revenue streams, create efficiencies in fundraising, marketing, web design, social media, accounting, & analytics advocacy, Customer Engagement.
-
Exceeded Quota with 10 deals, one being the largest in Northeast in 2018
03
04
WQED Multimedia - Pittsburgh, PA
Senior Director Annual Giving / Director of Membership
October 2008 - June 2014 / February 2004 - October 2008
Direct Development & Membership philanthropic fund-raising efforts for PBS affiliate television and classical radio station with 40,000 active members. Management and strategy of Major, Mid-Level and Planned giving fundraising efforts. Responsible for developing, allocating, and maintaining a $2.5 million revenue budget and $1.2 million expense budget. Manage daily activities and efforts of 7 direct report employees and 5 consulting firms.
-
Working with our most affluent donors and business leaders securing multi-tiered, gifts ranging from $40-$20k, following moves management best practices.
-
Led Philanthropic fundraising program to a 5-year gain of 41%-58.8% across all platforms as reported by Blackbaud’s Target Analytics, some of the highest increases in the PBS system.
-
Grew Pittsburgh Magazine’s Best Restaurants Party from 400 Guests, 25 restaurants to 2,000 Guests, 70 restaurants in 3 years. Event is considered one of the premier and most anticipated events in the city; template is still in effect to-date and publisher of the magazine continues to credit its structure in public.
-
Implementation of RoundCause/SalesForce Database System - KPI’s, Metrics and Outcomes.
-
Direct Mail, Telemarketing, ecommunication, social media, sustainers programs, stewardship, grant writing, Volunteer and Intern Programs, Customer Service Department, On-Air Voice Talent
05
Sarasota Opera - Sarasota, FL
Special Events Officer
July 2002-February 2004
Organize and execute fund-raising events for $5 million dollar, non-profit opera company.
Develop and co-ordinate individual & corporate sponsorships, attendance, seating, catering and décor, while maintaining budgets and exceeding set financial goals.
06
Freelance Producer - Santa Monica, CA
D’Arcy, JWT, Bozell, Nerve, etc.
February 1998 to July 2002
Self-Marketed producer of commercials for major ad agencies and production companies. Execute complex bidding procedures. Organize and lead all aspects of production; Filming, Editing, Music, Audio while maintaining million dollar budgets.
Clients: General Motors, H&R Block, Reebok, Taco Bell
Awards: AICP, Addy’s Mobius
07
Bozell Worldwide, Inc - Chicago, IL
PARTNER/EXECUTIVE PRODUCER
July 1991 to January 1998
As an award-winning partner at this world-ranked ad agency, manage and direct bottom-line operations and fluidity of broadcast production and collaboration with creative departments. Developed and executed intricate client presentations, promotional events and commercials, including Super Bowl spots. Maintained and serviced blue-chip accounts for high profile
Clients: The Chicago Sun Times, Illinois Lottery, Weber Grills, Pork. The Other White Meat and Valvoline.
Awards: AICP, Communication Arts, Rac’s, Addy’s, Mobius.
08
Bachelor of Fine Arts Degree - Film
University of Wisconsin
Milwaukee, WI
REFERENCE AVAILABLE ON REQUEST
© 2024 Kristine A. Masta / kristine@kristinemasta.com / kristinemasta.com